How to Use This Book
The projects in this book have been written so that they are easy to follow and easy to replicate. I recommend you skim through each project until you find one that suits your comfort level and strikes you as both fun and possible given your audience and business. Then, just follow the steps I’ve laid out to get the wheels in motion.
The first few projects you attempt will likely fizzle out without any exciting explosion—and that’s fine. It will take a while for you to work out the kinks and really begin to have a feel for how these strategies work. The first contest I ever ran was a miserable failure. In fact, the first few were. But, after a while, word caught on and people started showing up to play. Remember, this is not only new for you…the type of interaction will be new for your audience as well. Allow them time to catch on, get excited, and spread the word.
There are some easy projects in this book that require one person and a few minutes, and there are projects in here that will require considerably more time, people, and skill. Start with a few easy ones and then work your way up as you thirst for more of a challenge.
One final note: As I like to practice what I preach and I’ve long dreamed of making a “digital pop-up book,” I’ve buried an easter egg somewhere within the book. Find it and let me know when you have. I can be reached on Twitter as @jsmcdougall. Happy hunting!
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access