Chapter 25. Real-World Scavenger Hunt
This is the most involved, time-intensive project in this book. Therefore, I’ve saved it for last. I can only recommend this project for established companies with a devout audience and a substantial prize to give away—like a car, vacation, or sizable cash prize. If you have the time and resources, and you want to make a splash in the world of social media, I challenge you to take on this project. And, if you do, I’d love to hear about it.
The basic idea of a scavenger hunt is simple. You lead people around a designated area using only clues you release to them on Twitter. When a participant reaches the final destination, he wins. The wonderful thing about scavenger hunts is how well they scale up and down. A scavenger hunt could be limited to the backyard at an 8-year-old’s birthday party, or, as in the case of the Iron Butt Motorcycle Rally, it could span the continent and several days.
The scale of your scavenger hunt should make sense for your business and your audience. If you’re attending a conference housed within a single hotel, you could lead your participants around the venue—from the meeting rooms to the buffet to the pool. If you own a chain of restaurants in Atlanta, it would be fun to lead your participants to all of your locations, maybe using the city’s history for clues. If you own a national chain of outdoor outfitters (congratulations!), you could lead your participants to all the national parks in a month-long, ...
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