February 2012
Beginner
108 pages
1h 52m
English
Content preview from #tweetsmart
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Chapter 19. Topic Quotes
Every business has a niche—or several niches—in which it operates. Every niche has its heroes. Every hero has his or her quotes—which usually boil down to 140 characters or fewer. See where I’m going with this?
Sharing quotes from the heavy-hitters within your niche is a great engagement project for the slower days in your marketing calendar. This project won’t drive traffic or sales, but it will keep your audience active and it will pitch you and your company as a leader in the niche.
Running this project is dirt simple. Pick your favorite saying or quote from someone in your niche and send it out with an appropriate hashtag. After you send out the first quote, invite others to contribute their own.
| @catalystwebwks tweets: “Being the richest man in the cemetery never mattered to me. - Steve Jobs #inspiringtechquotes” |
| @triumphofficial tweets: “I’m not sure whether I’m an actor who races or a racer who acts. - Steve McQueen #greatracequotes” |
| @phoenixsuns tweets: “What happened in the past is just that, the past. Champion or not. - Steve Nash #sportsquotes” |
As you’re the one launching the project, you have the freedom to determine the theme of the quotes you’d like to collect and share. You can ask for funny quotes, inspirational quotes, insightful quotes, or even topic-based quotes. For example, if London Fog (@londonfogbrand)—the famous raincoat company—wanted to start up this project, they could ask for “rain quotes for our raincoats.”
| @londonfogbrand ... |
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.