Chapter 16. Digital Hide & Seek
Cover your eyes. Count to ten. Call out “Ready or not! Here I come!”, and run frantically around the house searching for all the children you will need to rescue from your cabinets and laundry baskets. It’s a silly and familiar game, but it passes the time with laughter and surprises.
This project is the same thing…only you play it online and instead hearing the magic of a child’s laughter, you’ll be reading the underwhelming acronym, “LOL.” But while this version of the game pales in comparison to playing it with real-live kids, it does do a good job of getting lots of people scouring through your online store hunting for something you’ve hidden…but instead finding amazing deals along the way! #groan
To get this project started, find a goofy photo that, in some way, relates to your company. If you run a pizza shop, it could be an animated GIF of a dancing pizza. If you run a kennel, it could be a photo of a puppy napping upside-down. If you work in applied logistics…take a picture of yourself making a funny face. The world has no funny photos of applied logistics. Let’s say, for the sake of example, that you run a motorcycle shop in Massachusetts called Mohawk Cycle Sales.
Comb through your website searching for a funny place to insert the image. You could replace a product image with the funny photo, or put it in at the bottom of a blog post, or replace a staff photo on your biographies page. The photo should be hidden from plain ...
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