February 2012
Beginner
108 pages
1h 52m
English
Content preview from #tweetsmartBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
What This Book Is Not
This book is not a social media marketing manual. In fact, I shudder whenever I hear or use the phrase “social media marketing.” It just sounds slimy, doesn’t it? Twitter is not a marketing channel—and you should never view it as such.
These 25 projects are not “marketing projects.” They are community-building projects. The goal of each of the following projects is to build an interested and engaged community for your business. The payoff that comes from having such a community around your business is increased sales, referrals, and opportunities for feedback and improvement. It is vital to understand the difference between your goal and your payoff.
Twitter is a community. Folks join Twitter to meet new friends and to discuss their interests with a wide variety of people—most of whom they will never meet in the real world. No one will ever tell you that they joined Twitter to make themselves more available to advertisers. Advertising on Twitter—sending out one-way, uninteresting, very short commercials for your stuff—will annoy people and you will be blocked, reported, and unfollowed. All of that is hard to wash off.
This book also won’t walk you through the process of signing up for a Twitter account. There are many great books out there to help you do so. And, quite honestly, it isn’t hard to figure out on your own.
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.