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Understanding Your Users, 2nd Edition by Kelly Caine, Catherine Courage, Kathy Baxter

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Chapter 2

Before You Choose an Activity

Learning About Your Product Users

Abstract

When starting work on a new project, your first objectives are to learn about the product (if it already exists), domain, and (target) users. It is key for you to ascertain as much as possible about any existing products and domain in terms of functionality, competitors, and customers, so you do not duplicate work or spend time generating knowledge that already exists. This is done via using your product yourself, customer support comments, social sentiment analysis, log files and web analytics, speaking with your marketing department, competitive analysis, and getting feedback from early adopters or partners (e.g., trusted testers). In addition, you need ...

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