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Understanding Your Users, 2nd Edition by Kelly Caine, Catherine Courage, Kathy Baxter

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Chapter 7

During Your User Research Activity

Abstract

In this chapter, we cover the fundamentals of executing a successful user research activity. Because user research activities can occur in the lab or in the field, in person, or via e-mail, audio chat, or video chat, how much you, as the researcher, have to do “during” an activity can differ greatly depending on which activity you have chosen. We discuss who should be invited to observe user research activities and how you should prepare them to be good observers; how to welcome participants, warm-up strategies; how and when to provide incentives and how to develop rapport; and how to moderate your activity, use a think-aloud protocol, and debrief participants. We then describe strategies ...

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