May 2015
Beginner
568 pages
17h 31m
English
Content preview from Understanding Your Users, 2nd Edition
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Index
Note: Page numbers followed by f indicate figures, b indicate boxes, and t indicate tables.
A
accessibility 50–51
acknowledgment tokens 241
activity materials, card sort
description 309
primary data collected 310
in building personas 40–44
in field studies 417
in interviews 253
American Marketing Association 140–141
The Animal Picture Board:Kenya 57–59
financial institutions/mechanisms 58
interesting patterns 59
mobile transaction service 59
anonymity and confidentiality 73
anti-user 42
artifact notebook 419
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.