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Understanding Your Users, 2nd Edition by Kelly Caine, Catherine Courage, Kathy Baxter

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Appendix C

Glossary

A

A/B testing A percentage of users are shown a design (A) and, via log analysis, performance is compared against another version (B). Designs can be a variation on a live control (typically the current version of your product) or two entirely new designs.

Accessibility The degree to which a product, device, service, or environment is available to as many people as possible.

Account manager Within large corporations, an account manager is often someone who is devoted to managing a customer’s relationship with his or her company. For example, if IXG Corporation is a large customer of TravelMyWay.com, an account manager would be responsible for ensuring that IXG Corporation is satisfied with the services they are receiving ...

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