Glossary
A
A/B testing A percentage of users are shown a design (A) and, via log analysis, performance is compared against another version (B). Designs can be a variation on a live control (typically the current version of your product) or two entirely new designs.
Accessibility The degree to which a product, device, service, or environment is available to as many people as possible.
Account manager Within large corporations, an account manager is often someone who is devoted to managing a customer’s relationship with his or her company. For example, if IXG Corporation is a large customer of TravelMyWay.com, an account manager would be responsible for ensuring that IXG Corporation is satisfied with the services they are receiving ...
Get Understanding Your Users, 2nd Edition now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
