Table of Contents
Part I: Pay-Per-Click Advertising
1. How Pay-Per-Click Advertising Works
A Brief Look at Advertising on the Internet
Understanding Pay-Per-Click Advertising
It Starts with One Little (Key) Word
Putting PPC Ads on Your Site with Google AdSense
Buying PPC Ads with Google AdWords
2. Making Money from Your Website with AdSense
How to Make Money from Your Website
Getting to Know the AdSense Family
Understanding Google AdSense for Content
Understanding Google AdSense for Search
Understanding Google AdSense for Feeds
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