June 2010
Intermediate to advanced
336 pages
7h 18m
English
Content preview from Using Google™ AdWords and AdSense
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Index
A
accounts (AdWords)
account information, managing, 116
creating, 153-155
entering billing information, 155-156
structure, 161-164
activating. See configuring
ad campaigns, 161
for promoted videos (YouTube), 247-251
managing, 176-180
optimizing settings, 288
performance tracking, 256-257
setting parameters, 164-168
structuring, 162-164
testing, 288-289
ad channels, 46
custom channels, 47-48
performance tracking, 261
URL channels, 46-47
ad code, inserting from AdSense for Content, 45-46
ad groups, 161
adding ads to, 184
creating, 181-183
performance tracking, 257-258
structuring, 162-164
Ad Groups tab (campaign management), 177-178
ad placement
best positions, 120-122
determining position, 197
importance of, 119-120 ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.