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Using Google™ AdWords and AdSense by Michael Miller

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Index

A

accounts (AdWords)

account information, managing, 116

creating, 153-155

entering billing information, 155-156

structure, 161-164

activating. See configuring

ad campaigns, 161

creating, 168-173, 288

for promoted videos (YouTube), 247-251

managing, 176-180

optimizing settings, 288

performance tracking, 256-257

setting parameters, 164-168

structuring, 162-164

testing, 288-289

ad channels, 46

custom channels, 47-48

performance tracking, 261

URL channels, 46-47

ad code, inserting from AdSense for Content, 45-46

ad groups, 161

adding ads to, 184

creating, 181-183

performance tracking, 257-258

structuring, 162-164

Ad Groups tab (campaign management), 177-178

ad placement

best positions, 120-122

determining position, 197

importance of, 119-120 ...

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