June 2010
Intermediate to advanced
336 pages
7h 18m
English
Content preview from Using Google™ AdWords and AdSense
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18. Combining PPC Advertising with Search Engine Marketing
For most websites, PPC advertising is just part of a larger, more involved online marketing effort. This online marketing most often includes search engine marketing—the act of promoting your website by seeking higher placement on search engine results pages.
That’s higher placement for your web pages, not for your ads. Search engine marketing is not advertising; there are no ads or clicks to buy. Instead, search engine marketing concerns itself with organic search results—which you can improve by optimizing your site for search.
Understanding Search Engine Marketing
Search engine marketing is different from most types of marketing you’re probably familiar with. It’s all about increasing ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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