O'Reilly logo

Using Google™ AdWords and AdSense by Michael Miller

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

17. Maximizing Conversion with a Custom Landing Page

Running an AdWords advertisement is just the first part of a process. When someone clicks on your ad, they’re transferred to your web page, where you can then provide more information or attempt to conclude a sales transaction.

So, the page potential customers land on—dubbed, quite logically, the landing page—is just as important as your AdWords ad. The right landing page can convert a click into a sale and generate good revenue; the wrong landing page can cause users to click away seconds after landing, with no transaction being made.

Where Should Customers Land?

A landing page is the page that appears when a potential customer clicks your AdWords advertisement. The landing page could be ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required