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The Value Equation
WHAT IS VALUE?
“Value” is a dicult word to dene because it is applied to both subjective
and objective qualities. About the year 350 BC, Aristotle identied seven
broad categories of value: economic, aesthetic, political, moral, religious,
judicial, and ethical. So, what is new since those early denitions of value?
What is new is the term and methodology of VA/VE.
Of the dierent categories of value listed above, VA/VE focuses on
economic value. But once you master the value methodology based on
economic value, you may nd that it can also be applied to social values,
like a decision whether to get married or not. It may ...