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6
Overview of Thinking Methodologies
In order to appreciate the power and relevance of the scientic method of
the Value Methodology, let us rst review the dierent problem-solving
approaches in practice.
INTUITIVE THINKING VERSUS VALUE THINKING
Daniel Kahneman, recipient of the Nobel Prize in Economic Sciences
and author of inking, Fast and Slow,* describes two systems that drive
the way we think: “the intuitive system 1, which does the automatic and
fast thinking, and the eortful system 2, which does the slow thinking.”
Hefurther elaborates by stating,
Jumping to conclusions on the basis of limited evidence is so important
to the underst ...