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Value Analysis and Engineering Reengineered
book

Value Analysis and Engineering Reengineered

by Abate O. Kassa
November 2015
Intermediate to advanced content levelIntermediate to advanced
192 pages
4h 46m
English
Productivity Press
Content preview from Value Analysis and Engineering Reengineered
78 Value Analysis and Engineering Reengineered
Brainstorming
We all have a “gold mine between our ears,” and one of the best tools for
extracting that gold is brainstorming. e advertising industry originated
brainstorming as a technique to stimulate creative thinking on advertis-
ing copy. Its applications broadened aer Alex Osborne of the big advertis-
ing rm of Baten, Barton, Durstine & Osborne popularized the technique
with his books Your Creative Power and Applied Imagination.
e free association of ideas is the hub on which brainstorming turns.
Here are the rules of the game, adapted from Osborne:*
Judgment is ruled out: Do not eva ...
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Publisher Resources

ISBN: 9781498737265