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The Evaluation Phase
CANDY WRAPPER CASE STUDY
In the Speculation Phase the project worker determined alternative
designs for the candy wrapper to meet the functional requirements of
the product with the goal of improving performance and reducing cost.
In this Evaluation Phase, the project worker analyzed the merits of each
design with respect to function and cost.
Function Evaluation
Removing the excessive decorative inking from the center of the wrapper
enabled exposure of the product (candy) through the transparency of the
lm. Customers can now choose their preferred avor guided by the color
of the candy.
e company logo (elephant) and t ...