September 2011
Beginner
256 pages
5h 3m
English
book
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design
by David Langton, Anita Campbell
Content preview from Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and DesignBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
56. Breaking the Cutesy Barrier: Creating an Urban Chic Niche in an Existing Market with Displays and Packaging
Millions of people are dog lovers, but some are turned off by the cutesy and childish accessories that are sold in the marketplace. Fuzzy Nation wanted to break through to people who would be drawn to its “urban chic” accessories and handbags centered on the canine. The company works with the Art Department to tell its story graphically. Its packaging, website, trade shows, and product are consistently edgy, with gritty backgrounds and clever copy lines with massive dog heads peeking over packages and around walls (of trade show booths).
Why It Works
In creating its line of doggie-centric high fashion, Fuzzy Nation has created a niche. Dog lovers aren't forced to wear cartoon Snoopy shirts and carry teenaged girls' purses to show their love of poodles and pets. The Art Department furthered the message by designing its funky dog bone cross logo and its borderline biker website. They've elevated loving dogs to a coolness factor of 10.
“Our goal is to make sure our packaging works well as point of purchase (POP) in the store from all angles, to keep it upscale and engaging—which we achieve by using lots of white space with punches of warm red and black,” explained Christie Grotheim of the Art Department.
Success Metrics
- Fuzzy Nation has expanded to four licensees and is ...
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
and much more.
Read now
Unlock full access
More than 5,000 organizations count on O’Reilly
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.