September 2011
Beginner
256 pages
5h 3m
English
book
Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design
by David Langton, Anita Campbell
Content preview from Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and DesignBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
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77. An Unorthodox Community Campaign Promotes Kindness: Using a Powerful Name to Drive Action
Deanna Harms of the Greteman Group, a design firm in Kansas, says that she launched Do the Deed to celebrate and inspire simple acts of kindness, one deed at a time. Do the Deed has inspired thousands of nice tweets and physical acts of kindness through Kansas and beyond. Several schools and churches have used Do the Deed as class projects, and Girl Scouts have distributed deed cards. The Wichita Eagle and Fast Company challenged readers to pass on the cheer. Many generous partners ran ads and billboards or posted yard signs and sidewalk stencils. A class at Wichita State University has taken on Do the Deed as a semester-long project.
The Do the Deed kit includes a program sheet with logos, stencils, posters, and outreach guidelines. Videos and photos may be viewed and shared online, and you may even track your progress in doing good deeds. It can be as simple as smiling at a stranger. Some of the most popular deeds are:
- Grabbing a shopping cart in the parking lot and taking it into the store with you
- Leaving the waiter a little extra
- Writing to a former schoolteacher
Why It Works
Humor plays a significant role in distinguishing the campaign. The blunt name—Do the Deed—stops people in ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.