Creativity and innovation
A diverse range of commentators have highlighted the growing importance of creativity and innovation within our organisations. Although defining creativity and innovation in a business context is thought to be complex (Anderson et al, 2014), we nonetheless know that it serves as a basis from which we may develop new products or services, find efficiencies in our operations or production processes, or uncover new ways of marketing or branding our customer offerings. We know, in particular, that smaller organisations depend to a very great extent on their ability to innovate (McAdam et al, 2010), and that without creativity organisations of all shapes and sizes can quickly stagnate and decline (Cummings and Oldham, ...
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