Chapter 2. Never Stop Learning
Design school most certainly does not teach you everything. That’s why you, as a successful designer, must be a lifelong learner.
The never-ending lesson
I’ve a picture in my mind where I’m continually learning. It’s a picture in which I’m old and gray haired, yet still fascinated by design. I’m still learning new things that keep my fascination alive.
Designers are lucky: We get to learn for a living. Being lifelong learners not only benefits us personally; it’s crucial to properly serving our clients.
For example, imagine you have landed a brand identity project for a cancer charity. To do the best you possibly can on the project, you need to learn about cancer; about the specific kind of cancer your client addresses; ...
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