Work for Money, Design for Love: Answers to the Most Frequently Asked Questions About Starting and Running a Successful Design Business

Section I. Where Do You Start?

As a child, I grew up wanting to be a soldier. Then it was a policeman, a firefighter, a footballer, an electrician, and an architect before, finally, in my mid-teens, I decided I wanted to be a designer.

Perhaps you followed a similar approach, or perhaps you took a longer or shorter route to join the design profession. Regardless, your path has led you here, to this book, ready to run your own company and make it the best it can be.

In this section, I will talk about the kind of person who dedicates a life to the business of design, as well as about the focus you need to have in order to achieve the success I know you can. And although I have absolutely no regrets about forming my company of one, I’ll share why ...