October 2021
Beginner
336 pages
7h 40m
English
book
Presenting to Win: The Art of Telling Your Story and Designing Your Slides, 3rd Edition
by Jerry Weissman
Content preview from Presenting to Win: The Art of Telling Your Story and Designing Your Slides, 3rd Edition
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Chapter One
Persuasion
Case Studies: David Ogilvy, Ogilvy & Mather • David Mamet • L. Gordon Crovitz, The Wall Street Journal • Zig Ziglar • Mortimer Adler • Aristotle • Jean Shepherd • William Shakespeare • Dan Warmenhoven, Network Appliance • Stephen Covey
When Aeschines spoke, they said, “How well he speaks.”But when Demosthenes spoke, they said, “Let us march.”1
Confessions of an Advertising Man
David Ogilvy
▪ Selling ▪
David Ogilvy, known among his peers as “The Father of Advertising” for the extraordinary success of his powerhouse Ogilvy & Mather advertising agency, knew a thing or two about selling and always urged his clients to “march.”
Playwright David Mamet understands selling, too. His Pulitzer Prize–winning play Glengarry Glen ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.