Chapter Five

The 12 Flow Structures

Case Studies: Sir Arthur Conan Doyle • Mickey Kertesz, Karius • Jeffrey Dunn, SI-BONE • Gillette • Kodak • HP • Coca-Cola • Nespresso • Keurig • Illy • CannaKorp • Cisco IPO Roadshow • Patrick Spence, Sonos • Bruce Schuman, Intel • Sajjid Chinoy • Stephen Covey • Indra Nooyi, PepsiCo • David Brooks • Aaron Skonnard, Pluralsight • Portrait of a Minimum Wage EarnerTales of ManhattanThe Yellow Rolls-RoyceTwo for the Road • Safra Catz, Oracle • William Shakespeare • Philippe Brawerman, Cisco • Ben Rosen, Compaq Computer • Ray Dalio, Bridgewater • Wim Coekaerts, Oracle • Tomer Tagrin, Yotpo • eBay IPO Roadshow • Forrest Li, Sea, Ltd.

“You see I have a lot of special knowledge which I apply to the problem, ...

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