Chapter Fourteen
Five Graphic Continuity Techniques
Case Studies: Fred R. Barnard • William Safire • Andy Rachleff, Wealthfront • The IC Deep Dive Presentation • Jon Perera, Highspot • Kyocera • UPS • Nike
A picture is worth a thousand words.1
Fred R. Barnard
▪ The Primacy of Pictures ▪
The universally familiar epigraph for this chapter is most commonly attributed to an ancient Chinese or Japanese philosopher. But most of the more than 37 million results from an internet search attribute the phrase to Fred R. Barnard, an American advertising executive who is said to have coined the phrase in the 1920s.
Leave it to William Safire to clarify the matter. Safire, whom you met in Chapter Seven, is my constant go-to expert “On Language,” always ...
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