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Presenting to Win: The Art of Telling Your Story and Designing Your Slides, 3rd Edition
book

Presenting to Win: The Art of Telling Your Story and Designing Your Slides, 3rd Edition

by Jerry Weissman
October 2021
Beginner
336 pages
7h 40m
English
FT Press
Content preview from Presenting to Win: The Art of Telling Your Story and Designing Your Slides, 3rd Edition

Chapter Fourteen

Five Graphic Continuity Techniques

Case Studies: Fred R. Barnard • William Safire • Andy Rachleff, Wealthfront • The IC Deep Dive Presentation • Jon Perera, Highspot • Kyocera • UPS • Nike

A picture is worth a thousand words.1

Fred R. Barnard

▪ The Primacy of Pictures ▪

The universally familiar epigraph for this chapter is most commonly attributed to an ancient Chinese or Japanese philosopher. But most of the more than 37 million results from an internet search attribute the phrase to Fred R. Barnard, an American advertising executive who is said to have coined the phrase in the 1920s.

Leave it to William Safire to clarify the matter. Safire, whom you met in Chapter Seven, is my constant go-to expert “On Language,” always ...

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Publisher Resources

ISBN: 9780136933281