October 2021
Beginner
336 pages
7h 40m
English
book
Presenting to Win: The Art of Telling Your Story and Designing Your Slides, 3rd Edition
by Jerry Weissman
Content preview from Presenting to Win: The Art of Telling Your Story and Designing Your Slides, 3rd Edition
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Chapter Seven
Beginning, Middle, and End
Case Studies: The Classic Rhetoricians • William Safire • Bruce Eric Kaplan • Virginia Rometty, IBM • Jim Flautt, DigitalThink • 60 Minutes • Anton Chekhov • Philippe Brawerman, Cisco • Bruce Schuman, Intel • American University • Ovation • The Scientist CEO • The Testifying CEO • Vince Lombardi • Franklin D. Roosevelt • Garry Wills
Exordium, Narratio, and Peroratio
▪ The Same Old Story ▪
Nearly two and a half millennia ago, the rhetoricians of ancient Greece and Rome defined the essential parts of a speech as Exordium, Narratio, and Peroratio. In English, that translates to the Beginning, Middle, and End.
These days, the triad is more informally known as “Tell ‘em what you‘re gonna tell ‘em, Tell ‘em, ...
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I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.