October 2021
Beginner
336 pages
7h 40m
English
book
Presenting to Win: The Art of Telling Your Story and Designing Your Slides, 3rd Edition
by Jerry Weissman
Content preview from Presenting to Win: The Art of Telling Your Story and Designing Your Slides, 3rd Edition
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Chapter Eleven
Design Your Text as Headlines
Case Studies: Steve Jobs, Apple • Tim Cook, Apple • Guy Kawasaki • Astrid Klein/Mark Dytham, PechaKucha • The Six-Word Story • Francis Gagnon, Voilà: • John De Goes, Ziverge • Lawrence Lessig
EXTRA! EXTRA! Read all about it!1
Newsboy shout
▪ Headlines ▪
Headline writing—capturing the essence of the story in a crisp, concise banner—has been a highly valued art and science ever since the early days of newspaper publishing. Here in the age of the internet, that skill has taken on new imperatives: headlines must now escalate appeal for search engine optimization (SEO) and serve as clickbait to attract prospective online customers.
Unfortunately, the presentation world has not adopted the concept of ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.