Chapter Two
The Power of “You”
Case Studies: Karen Hughes, Burson-Marsteller • Aristotle • Jim Bixby, Brooktree • Lise Buyer, Class V Group • Bob Tinker, MobileIron • Cade Collins • The Endodontic Instrument CEO • John Stark, Quantum-Si • Reed Hastings, Netflix
MARILYN IVE POURED MY ♥ OUT NOTHING LEFT LUV WES.1
Ten Minutes from Normal
Karen Hughes
▪ Point of View ▪
Karen Hughes, who was the communications advisor for President George W. Bush and is now the worldwide vice chair of the multinational public relations and communications firm Burson-Marsteller, cannot take a vacation from evaluating messages. In her autobiography, she recounted a time she was strolling on a beach and saw a small propeller airplane towing a banner with the plaintive ...
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