Chapter Three

The Art of Telling Your Story

Case Studies: Federico Fellini • Daniel Kahneman • Robin Williams • T-Mobile Quarterly Earnings Call • Microsoft Quarterly Earnings Call • Sand Hill Road Shuttle • The Writing Center, University of North Carolina • John McPhee • Chuck Geschke, Adobe Systems • Marcus Tullius Cicero • Philippe Kahn, Fullpower-AI

I should find it false and dangerous to start from some clear, well-defined complete idea and then put it into practice…. I can find the resources I need only when I am plunged into obscurity…. The child is in darkness at the moment he is formed in the mother’s womb.1

Federico Fellini

▪ Creativity ▪

The creative process described above by Federico Fellini, the legendary Italian cinema director ...

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