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Presenting to Win: The Art of Telling Your Story and Designing Your Slides, 3rd Edition
book

Presenting to Win: The Art of Telling Your Story and Designing Your Slides, 3rd Edition

by Jerry Weissman
October 2021
Beginner
336 pages
7h 40m
English
FT Press
Content preview from Presenting to Win: The Art of Telling Your Story and Designing Your Slides, 3rd Edition

Foreword

Past Is Prologue

Case Studies: Ben Rosen, Compaq Computer • Don Valentine, Sequoia Capital • John Morgridge, Cisco • Marshall McLuhan • COMDEX

▪ Once Upon a Time… ▪

…I was living and working in Los Angeles, the opposite end of California from Silicon Valley. I had spent the first half of my professional life in the world of television, most of it as a staff producer-director of public affairs and news programs for CBS in New York but also as a freelance documentary writer and a paperback novelist. During all of those experiences, I had the opportunity to work with some of the most creative minds in media and learned a great deal, particularly about the art of telling a story. If you know anything about the television industry, however, ...

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Publisher Resources

ISBN: 9780136933281