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100 Things Every Designer Needs to Know About People, 2nd Edition
book

100 Things Every Designer Needs to Know About People, 2nd Edition

by Susan M. Weinschenk
June 2020
Beginner
256 pages
5h 38m
English
New Riders
Content preview from 100 Things Every Designer Needs to Know About People, 2nd Edition

1 What you See isn’t what your Brain Gets

You think that as you’re walking around looking at the world, your eyes are sending information to your brain, which processes it and gives you a realistic experience of “what’s out there.” But the truth is that what your brain comes up with isn’t exactly what your eyes are seeing. Your brain is constantly interpreting everything you see. Take a look at Figure 1.1, for example.

images

Figure 1.1 You see triangles, but they are not really there

What do you see? At first you probably see a triangle with a black border in the background and an upside-down white triangle on top of it. Of course, that’s not really ...

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Publisher Resources

ISBN: 9780136746959