100 Things Every Designer Needs to Know About People, 2nd Edition

30 The more Uncertain People are, The More they Defend their Ideas

Several years ago I was a loyal iPhone user. I wasn’t always an Apple fan; I used to be a Windows/PC person. Realize that I go all the way back to when PCs first came out. I used to have a marvelous “portable” PC that ran on a CPM operating system and had two (count ’em, two) 360 KB (yes, I said KB) floppy disk drives (in other words, no hard drive). I was a PC person, not an Apple person. Apples were for teachers and then later for artsy people. That was not me.

But I became an Apple convert over a few years in the early 2000s. (I describe the story of how I changed my loyalty from PCs to Apple in my book Neuro Web Design: What Makes Them Click? It’s a matter of starting with ...