100 Things Every Designer Needs to Know About People, 2nd Edition

32 People Interact with Conceptual Models

To understand why mental models are so important to design, you also have to understand what a conceptual model is and how it differs from a mental model. A mental model is the representation that people have about a product they are interacting with. A conceptual model is the actual model that is given to the person through the design and interface of the actual product. Going back to the Kindle example, you have a mental model of what reading a book will be like using a Kindle, how it will work, and what you can do with it. But when you sit down with the Kindle, the “system” (the Kindle) displays what the conceptual model of that book app actually is. There will be screens and buttons and things that ...