June 2020
Beginner
256 pages
5h 38m
English
Content preview from 100 Things Every Designer Needs to Know About People, 2nd Edition
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69 The Brain Responds Uniquely to People you know Personally
Your uncle Arden invites you over to watch the World Cup and tells you to bring some friends. When you get there, you see several people you know (relatives and friends of relatives) and some you don’t know. It’s a lively bunch, and over food and the game on TV, lots of topics are covered, including soccer and politics. As you would expect, you have similar opinions to some of your friends and relatives, and you disagree with some of them. You actually have more in common, in terms of soccer and politics, with some of the strangers you just met today than you have with some of your friends and relatives. When it comes to the people in the room, you have essentially four possible connections, ...