June 2020
Beginner
256 pages
5h 38m
English
Content preview from 100 Things Every Designer Needs to Know About People, 2nd Edition
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77 People are Happier when They’re Busy
Consider this scenario: You’ve just landed at an airport and you have to walk to the baggage claim to pick up your luggage. It takes you 12 minutes to walk there. When you arrive, your luggage is coming onto the carousel. How impatient do you feel?
Contrast that with this scenario: You’ve just landed at an airport, and the walk to the luggage carousel takes 2 minutes. Then you stand around waiting 10 minutes for your luggage to appear. How impatient do you feel now?
In both cases it took you 12 minutes to pick up your luggage, but chances are you are much more impatient, and much unhappier, in the second scenario, where you have to stand around and wait.
People Need an Excuse
Research by Christopher Hsee ...