June 2020
Beginner
256 pages
5h 38m
English
Content preview from 100 Things Every Designer Needs to Know About People, 2nd Edition
Become an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
Start your free trial
79 People use “Look and Feel” as their First Indicator of Trust
There isn’t much actual research on trust and website design. There are many opinions, but not necessarily much real data. Research by Elizabeth Sillence (2004) and her team provides some solid data, at least with regard to health websites.
Sillence researched how people decide which health websites to trust. Participants in the study were all patients with hypertension. (In previous research, Sillence used the topic of menopause and found similar results.) In this study participants used websites to look for information about hypertension.
When participants in the study rejected a health website as not being trustworthy, 83 percent of their comments were related to design factors, ...