June 2020
Beginner
256 pages
5h 38m
English
Content preview from 100 Things Every Designer Needs to Know About People, 2nd Edition
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50 People are more Motivated as they get Closer to a Goal
You’re given a frequent-buyer card for your local coffee shop. Each time you buy a cup of coffee you get a stamp on your card. When the card is filled, you get a free cup of coffee. Here are two different scenarios:
Card A: The card has 10 boxes for the stamps, and when you get the card, all the boxes are blank.- Card B: The card has 12 boxes for the stamps, and when you get the card the first two boxes are already stamped.
Question: How long will it take you to get the card filled up? ...