100 Things Every Designer Needs to Know About People, 2nd Edition

34 People Learn best from Examples

Let’s say you’re a marketing person and you want to email your customers about a new product offering. You bring up a web page that has directions on how to build an email campaign using the email software service your company has subscribed to:

1. From the Dashboard or the Campaign tab click the “Create Campaign” button and select the type of campaign you’d like to create.

2. Next select the list you’d like to send to. Once you’ve selected the list, use the “next” option to move forward, or click “send to entire list.”

3. Next name your campaign, set up a subject line, set the from name reply-to email, and personalize your “To:” field with *|MERGETAGS|*. You will also find your options for tracking, authentication, ...