100 Things Every Designer Needs to Know About People, 2nd Edition

The Psychology of Design

Whether you’re designing a website, an app, software, or a medical device, the more you know about people, the better experience you will be able to design for your audience.

Your audience’s experience is profoundly impacted by what you know—or don’t know—about them.

How do they think? How do they decide? What motivates them to click or purchase or whatever it is you want them to do?

You’ll learn these things in this book.

You’ll also learn what grabs attention, what errors people make and why, and other things that will help you design.

And you’ll design better because I’ve already done most of the heavy lifting for you. I’m one of those strange people who like to read research. Lots and lots of research. So I read—or ...