Imagine you’re in a meeting and someone is presenting sales figures for the last quarter. How long can they hold your attention? If the topic is of interest to you and they’re a good presenter, you can focus on the presentation for 7 to 10 minutes at most. If you’re not interested in the topic or the presenter is particularly boring, then you’ll lose interest much faster. Figure 44.1 shows what the graph looks like.
Figure 44.1 Attention starts to wane after 10 minutes
People can take a short break and then start over with another 7- to 10-minute period, but 7 to 10 minutes is about as long as we ...
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