June 2020
Beginner
256 pages
5h 38m
English
Content preview from 100 Things Every Designer Needs to Know About People, 2nd Edition
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74 Stories and Anecdotes Persuade more than Data Alone
Let’s say you have to make a presentation to the department heads at work about your latest conversations with your customers. You interviewed 25 customers and surveyed another 100 and have lots of important data to share. Your first thought might be to present a summary of the data in a numerical/statistical/data-driven format, for example:
75 percent of the customers we interviewed…- Only 15 percent of the customers responding to the survey indicated…
But this data-based approach will be ...