June 2020
Beginner
256 pages
5h 38m
English
Content preview from 100 Things Every Designer Needs to Know About People, 2nd Edition
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21 People have to use Information to Make it Stick
How do people move things from working memory into long-term memory? There are basically two ways: repeat it a lot, or connect it to something they already know.
Repetition Physically Changes the Brain
There are 10 billion neurons in the brain that store information. Electrical impulses flow through a neuron and are moved by neuron-transmitting chemicals across the synaptic gap between neurons. Neurons in the brain fire every time we repeat a word, phrase, song, or phone number we are trying to memorize. Memories are stored as patterns of connections between neurons. When two neurons are activated, the connections between them are strengthened.
If we repeat the information enough times, the ...