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A Beginner's Guide to Mobile Marketing by Molly Garris, Karen Mishra

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OTHER TITLES IN DIGITAL AND SOCIAL MEDIA MARKETING AND ADVERTISING COLLECTION

Vicky Crittenden, Babson College, Editor

Viral Marketing and Social Networks by Maria Petrescu

Herding Cats: A Strategic Approach to Social Media Marketing by Andrew Rohm and Michael Weiss

Social Media Branding for Small Business: The 5-Sources Model by Robert Davis

Digital Privacy in the Marketplace: Perspectives on the Information Exchange by George Milne

Social Content Marketing for Entrepreneurs by James M. Barry

Social Roots: Why Social Innovations are Creating the Influence Economy by Cindy Gordon, Andrew Weir, and John P. Girard

FORTHCOMING IN THIS COLLECTION

Digital and Social Media Marketing: Keeping it Real by Nathalie Collins

Corporate Branding in ...

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