December 2014
Beginner
147 pages
3h 47m
English
Content preview from A Beginner's Guide to Mobile MarketingBecome an O’Reilly member and get unlimited access to this title plus top books and audiobooks from O’Reilly and nearly 200 top publishers, thousands of courses curated by job role, 150+ live events each month,
O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.
Index
Adhesion banner, 66
Almighty E-mail, 22
Android operating system, 4
App stores, 3–4. See also Mobile applications
Aquafina FlavorSplash stickers, 21
Audio recognition, 97
Branded content, 88
Burt’s Bees’ Vine post, 57
Calling. See also Messaging
click to call, 28
voice calling, 13
Call to action, 13
Carolina Hurricanes Mobile App, 52–54
CDC. See Center for Disease Control
Center for Disease Control (CDC), 11
Chevrolet, 40
Click for directions, 29
Click for website, 29
Click-through rate (CTR), 83
Click to call, 29
Code base, 48
Content, 88
Corvette Coupe mobile site, 39
Cost per click (CPC), 38
CPC. See Cost per Click
CPM. See Cost per mile
CRM. See Customer relationship management ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.