Index
Adhesion banner, 66
Almighty E-mail, 22
Android operating system, 4
App stores, 3–4. See also Mobile applications
Aquafina FlavorSplash stickers, 21
Audio recognition, 97
Branded content, 88
Burt’s Bees’ Vine post, 57
Calling. See also Messaging
click to call, 28
voice calling, 13
Call to action, 13
Carolina Hurricanes Mobile App, 52–54
CDC. See Center for Disease Control
Center for Disease Control (CDC), 11
Chevrolet, 40
Click for directions, 29
Click for website, 29
Click-through rate (CTR), 83
Click to call, 29
Code base, 48
Content, 88
Corvette Coupe mobile site, 39
Cost per click (CPC), 38
CPC. See Cost per Click
CPM. See Cost per mile
CRM. See Customer relationship management ...
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