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A Beginner's Guide to Mobile Marketing by Molly Garris, Karen Mishra

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Index

Access content, 9294

Adhesion banner, 66

Almighty E-mail, 22

Android operating system, 4

App stores, 34. See also Mobile applications

Aquafina FlavorSplash stickers, 21

Audio recognition, 97

Branded content, 88

Burt’s Bees’ Vine post, 57

Calling. See also Messaging

click to call, 28

voice calling, 13

Call to action, 13

Carolina Hurricanes Mobile App, 5254

CDC. See Center for Disease Control

Center for Disease Control (CDC), 11

Chevrolet, 40

Click for directions, 29

Click for website, 29

Click-through rate (CTR), 83

Click to call, 29

CNN, 6667

Code base, 48

Content, 88

Corvette Coupe mobile site, 39

Cost per click (CPC), 38

Cost per mile (CPM), 38, 84

CPC. See Cost per Click

CPM. See Cost per mile

CRM. See Customer relationship management ...

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