May 2014
Intermediate to advanced
696 pages
19h 4m
English
Content preview from Advanced Google AdWords, 3rd Edition
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Glossary
A
- account report
- An AdWords report that displays metrics for the entire account.
- ad extensions
- Expanded ad copy with additional information such as business locations. This information is stored within the Ad Extensions tab.
- ad group
- A collection of one or more ads and one or more keywords and/display targeting options.
- Ad Group report
- An AdWords report that displays metrics for each ad group.
- Ad Performance report
- An AdWords report that displays metrics for each ad.
- Ad Preview and Diagnostics Tool
- An AdWords tool that allows you to see search results as they would appear in various geographic locations and devices and to diagnose why your ads may not be appearing in search results.
- ad rank
- The numerical score that determines the ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
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I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.