Chapter 9 Understanding the Display Network

The Display Network is an often-misunderstood aspect of Google AdWords. The Display Network will show your ads on non-search pages, such as news articles. Because search page views are a small percentage of the Web, using the Display Network can increase your advertising reach tremendously.

However, the Display Network uses different rules to display your ads—users are in a different mind-set when reading articles compared to when they are searching. Therefore, understanding how the Display Network works and how to reach your prospects is essential to creating successful display campaigns.

Chapter Contents

  • What is the Display Network?
  • Creating successful Display Network campaigns
  • Blocking your ...

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