May 2014
Intermediate to advanced
696 pages
19h 4m
English
Content preview from Advanced Google AdWords, 3rd Edition
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Acknowledgments
Writing this book has been an amazing journey, and there are many who deserve a heartfelt thank-you for contributing to this quest being completed.
The first edition of Advanced Google AdWords came out four years ago. AdWords has changed so much in those four years and significantly since the second edition came out two years ago that there is very little content left in the book from that first edition. At times this edition was a huge undertaking because entire chapters needed to be completely rewritten.
Luckily, I had Matt Van Wagner, the technical editor who tirelessly checked every fact, calculation, and word. I’ve respected Matt for a number of years as we’ve spoken to each other across the country. After working with ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.