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Advanced Google AdWords, 3rd Edition by Brad Geddes

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Chapter 11 Utilizing Advanced Geographic Targeting Techniques

Location targeting allows you to show your ads to consumers in specific geographic regions, whether it is multiple countries or five miles around a single zip code. The first part of this chapter focuses on how to show your ads to specific locations and some pitfalls that you should understand.

The second half of the chapter focuses on writing ads for different geographies and on using methods to engage users based on their knowledge of your target area and what they consider credible.

The chapter closes with a geographic report where you can find opportunities to optimize your account based on your performance in specific geographies.

Chapter Contents

  • What is geographic targeting? ...

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