Overview of the Global Automotive Markets and Manufacturers
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1.3 Definition
Original Equipment Manufacturer (OEM)
An Original Equipment Manufacturer is a manufacturer that incorporates components
delivered by outside suppliers into its own product, then markets and sells the delivered
component under its (the OEM's) company name. The term 'original equipment manufac-
turer' and the term 'automotive manufacturer' are used synonymously in this analysis.
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2 Overview of the Global Automotive Markets
and Manufacturers
This chapter will examine the automotive markets of Europe, North America, and Asia.
The majority of manufacturers are in these market ...
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