
The strategic options for automotive manufacturers?
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3 The strategic options for automotive
manufacturers?
The ongoing strategic issues of the industry can be addressed through the following stra-
tegic options:
1 Pursuit of better geographic positioning
2 Rapid development of alternative energy propulsion
3 Strategic horizontal and vertical integration, as well as strategic alliances
4 Differentiating financing strategies
In the wake of globalization, demographic developments, and altered consumption be-
havior, traditional markets have suffered. Meanwhile, emerging markets like China and
India are utilizing modified sales and manufacturin ...